Recently I watched a documentary on the effects of “hip hop” in America. One of the lines that stuck with me the most was “contagious consumer behavior through culture” because this line PERFECTLY explains what our guest is experiencing with his DOPE ONLY brand. Mr. Rod Campbell is affecting culture in a manner that demands that people in the “Bay Area” and beyond not only take notice, but that they also want to participate in. In the interview that you are about to listen to, you will hear from a man that not only has found his passion, but more importantly, has ALWAYS had the passion and commitment to chase it.
I don’t think there are enough words to express the energy and pure excitement that Mr. Campbell speaks with while talking about his business, but I am sure that he’d be the first to tell you, it’s not just his business, it’s his way of life coming out in the most natural form possible; the clothing, the music, the parties, and the collaborations. It’s Oakland. It’s all things Dope. Although it can be said that there are a lot of people that mirror the high level of belief that Mr. Campbell possesses, I’d challenge you to find someone that enjoys the process more than he does. During our conversation we talked about the branding, the strategic communication that he and his team have with their customers/families and we talked the most important aspect of any successful entrepreneur…Vision.
Some time ago, I heard Mr. Campbell say that they usually don’t appreciate the fact that you’re local, until you aren’t anymore. I agree, but I’d also add, that there are a rare few that have the vision to think outside of the local box. The “DOPE ONLY” brand isn’t forced, it’s not pushed, it’s embraced. I’ve been fortunate enough to see the product, the culture and the growth in person, and I can tell you that when you listen to this interview, you’ll hear how the satisfaction of enjoying what you’re doing sounds. You’ll hear vision, you’ll hear sound business tips, and you will hear it all from a man who’s put together a team that all truly wants the same thing. They want to affect culture. I have no doubt that they will DO it.
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